Advertise With CHILD Magazines
36 Years of Trusted Australian Parenting
Quality native content partnerships for brands that care about families.
Since 1989, CHILD Magazines has been a trusted voice for Australian parents navigating the everyday realities of family life. We went fully digital in 2017, and today we reach engaged parents across Australia, New Zealand, Asia, and the United States through our website, weekly eNewsletter, and active social channels.
Our advertisers partner with us because our audience trusts us. That trust has been built over three and a half decades of practical, well-researched, independent parenting content – and it is the reason sponsored content on CHILD Magazines delivers engagement that programmatic display advertising simply cannot match.
Our Audience at a Glance
18,000+eNewsletter Subscribers
99.68%Email Delivery Rate
8,100+Monthly Web Users
36 yrsBrand Heritage
DA 40Domain Authority
1,300+Quality Backlinks
AU / NZ / ASIA / USCore Audiences
Who Reads CHILD Magazines
Our readers are predominantly Australian parents aged 28–45 — mothers, fathers, and expecting parents — making real, considered decisions about their families. They come to us for practical advice on pregnancy, early childhood, school-age parenting, family health, education, and the products that genuinely make family life easier.
They are values-driven, research-oriented, and loyal. The typical CHILD Magazines reader subscribes to our eNewsletter for years, not weeks, and returns to the website repeatedly across the different stages of raising a family.
Partnership Opportunities
We specialise in native content partnerships – sponsored articles, newsletter features, and bespoke campaigns – that sit naturally alongside our editorial. Every partnership is produced to editorial standards by our team, with transparent disclosure and full performance reporting.
Sponsored Content Packages
| Package | Investment (AUD + GST) | What’s Included |
|---|---|---|
| Sponsored Article | From $650 | 800–1,200 word article written to editorial standards, permanent placement on childmags.com.au, SEO-optimised, one social media share, do-follow backlink to your brand. |
| Sponsored Article + Newsletter Feature | From $950 | Everything in the Sponsored Article package PLUS a dedicated feature in our weekly eNewsletter to 18,000+ engaged subscribers. |
| Dedicated Newsletter Sponsorship | From $600 | Native feature placement in our weekly eNewsletter. Includes full performance reporting (opens, clicks, engagement). |
| Content Series (3 articles) | From $1,500 | Three themed sponsored articles published over 4–6 weeks, each promoted in the eNewsletter, plus a dedicated content hub page. |
| Giveaway / Competition | From $450 + product | Dedicated giveaway article and eNewsletter feature. Minimum prize value $400 RRP. A low-commitment way to drive brand awareness and build your mailing list. |
| Premium Monthly Partnership | From $1,950 | Two sponsored articles, four newsletter features, homepage feature banner, social media promotion, and monthly performance reporting. Our best-value package for brands committing to an ongoing relationship. |
| Individually Tailored Native Campaign | POA | Bespoke brand storytelling across multiple formats and touchpoints. Get in touch to discuss what you want to achieve. |
Quarterly bookings (3+ consecutive months) receive a 15% discount. All prices exclude GST.
Why Native Content Over Display
- Our sponsored articles are permanent – they continue to earn search traffic and brand visibility for years after publication.
- Native content matches the editorial voice our readers trust, dramatically outperforming banner advertising on engagement.
- Every campaign includes a do-follow backlink from a DA 40 site with 1,300+ quality backlinks, contributing to your brand’s SEO over time.
- Our eNewsletter has a 99.68% delivery rate and an engaged, loyal subscriber base – metrics that most newsletter platforms cannot match.
How It Works
- Get in touch using the contact form or email us directly with your campaign goals.
- We reply within two business days with a tailored proposal or recommended package.
- Once confirmed, our editorial team works with you to develop the content – you approve every draft before publication.
- Your campaign goes live, and you receive a full performance report within two weeks of publication.
Display Advertising
We also offer standard IAB display ad placements (Leaderboard, MREC, Billboard, and Skyscraper) for brands that prefer a traditional buy. Display pricing is available on request, but we generally recommend our native content packages as they deliver significantly stronger engagement for a parenting audience.
We work with a small number of carefully selected partners each quarter and would love to hear from you.
Fill in our contact form and we’ll get back to you within two business days.
CHILD Magazines | Est. 1989 | childmags.com.au