The Netherlands is considering making it illegal to use children under 16 in paid social media content, framing it as child labour. With Australia's under-16s social media ban already in place, it raises an uncomfortable question: who is really benefiting when a child becomes the...
A powerful new Netflix documentary is sparking conversation among families across Australia, shining a spotlight on the growing world of kidfluencers—children who share their lives on social media, often with massive followings and brand deals. But while their online fame may seem glamorous, Australian teens...
The rise of online ‘kidfluencers’ is raising complex legal and ethical questions, by Irmine Keta Rotimi Videos of children opening boxes of toys and playing with them have become a feature of online marketing – making stars out of children as young as two. Twelve-year-old influencer Ryan...
