Is the Barbie movie a bold step to reinvent and fix past wrongs or a clever ploy to tap a new market?

After a months-long marketing blitz, writes Lauren Gurrieri, the much-hyped Barbie movie is released this week. From a Malibu Barbie dreamhouse listed on Airbnb, an AI tool that transforms selfies into Barbie movie posters and multiple Barbie-themed brand collaborations ranging from nail polish to roller skates,...