28 Jul A new parent-friendly smartphone repair solution launched in Australia
The new ‘we-come-to-you’ mobile repair service launched across three Australian capital cities offering at-home repairs in less than an hour on average.
New research from Likewize* found nearly six million (5.9 million) Australian adult smartphone users have damaged their device in the last year and almost five million Australians admit to damaging their new device within its first year of ownership, leaving them to either complete the rest of their contract with a damaged phone, or lose access to their device for a few hours, or even days, while it is repaired.
The study revealed Australians who have damaged their smartphone in the past 12 months are most likely to say it was due to simply:
- dropping it (49%),
- dropped it while trying to take a selfie (16%)
- sitting on it when it was their back pocket (12%)*.
And nearly one million Aussie smartphone owners admit their device has been damaged after letting their kids play with it*.
The appeal of this new service comes as no surprise to this parent cohort who are more likely to damage their device three or more times in a year (8% compared to 3% for Australians without kids at home), with 729,000 parents, who have damaged their smartphone, attributing the main cause to their kids playing with the device. 88% of those with kids at home admit they will face barriers when having to repair their smartphone.
The top three tips on how to avoid damaging your smartphone:
- Get a screen protector– Although many smartphones include scratch and impact resistant screens, they are not indestructible, so a screen protector is that extra layer you can add to your device to help protect it when it’s in your pocket, handbag or if you drop it.
- Invest in a quality case – The compact nature of smartphones today means they conveniently fit into pockets. However,this can be a blessing or a curse as they can just as easily fall out of them. That is why getting a quality case to protect your device from unforeseen accidents is essential.
- Avoid extreme conditions – Keeping your device away from water and extreme heat/cold is essential to ensuring it remains protected. Removing any drops of water quickly and ensuring a device is not kept in direct sunlight or out in extreme cold may help to avoid it from getting damaged.
Available now across Sydney, Melbourne, and Brisbane, it is the first smartphone repair service using genuine parts in a fully-equipped mobile workshop that is easily bookable online through a convenient digital platform. Services include front displays for Apple devices, as well as front, rear, and battery repairs for Samsung devices, with plans to expand to full device repairs in the near future.
A convenient online booking system allows consumers to book a repair by simply identifying the make and model of their device. A trained, security-cleared technician will then arrive at their doorstep and conduct the repair in less than one hour (on average), so the whole process is quick, convenient, and effortless. All repairs also receive a 12-month warranty, giving consumers peace of mind.
*This research was conducted online by YouGov in partnership with Likewize Repair and consisted of a national sample of 1047 Australians aged 18+ who own a smartphone from 4th-8th May 2022. The figures were weighted and are representative of all Australian adults (aged 18+) who are smartphone owners.
