Get involved to create a safer world for our kids

Approximately 1 in 5 children will experience child sexual assault or exploitation and in up to 90% of cases the offender is known to the family*.

Australian Children More Vulnerable Than Ever During COVID

The CEO of national child protection organisation, Bravehearts, Alison Geale, is urging Australians to take action by getting involved in Bravehearts’ 25th annual White Balloon Day on Friday, September 10.

“Our children are more vulnerable to online predators during lockdown, where they are spending more time unsupervised online. It’s crucial we continue to shine a light on these risks and that children and families are still receiving support and education,” Ms Geale said.

“It’s time to break the silence and stigma surrounding child sexual assault – it’s everyone’s job to keep our children safe. Bravehearts’ White Balloon Day is a day of action and the first step in raising awareness and creating a safer world for our kids.”

“Now, more than ever, we need communities across Australia to band together to prevent child sexual assault by wearing white, holding events and donating this Bravehearts’ White Balloon Day,” Ms Geale said.

Register for Bravehearts’ White Balloon Day, Friday, September 10, and donate at

Bravehearts’ White Balloon Day is a giving day where the community can make donations to protect Aussie kids, with our major sponsors Superannuation Australia Advice and Busy Bees Early Learning Australia, seeing this year’s efforts doubled as they match donations made by generous Australians on Friday, September 10.

Bravehearts’ White Balloon Day is also funded by Commonwealth’s Department of Social Services, National Initiatives.

Have you been affected by child sexual assault and need support? Bravehearts is here to help – 1800 272 831 (Monday to Friday, 8:30am – 4:30pm AEST) or Bravehearts

*REFERENCE: JPrice-Robertson, Bromfield and Vassallo, 2010; Mills, Kisely, Alati, Strathearn, & Najman, 2016; Royal Commission into Institutional Responses to Child Sexual Abuse, 2017; Australian Bureau of Statistics 2017; Quadara, Nagy, Higgins & Siegel, 2015.

PLEASE NOTE: Bravehearts does not sell balloons as part of our White Balloon Day campaign nor endorse the release or use of balloons. For a list of innovative alternative activities for supporters to get involved that do not use balloons, go to