05 Nov WIN: Three Aussie mums turning everyday parenting problems into clever ideas
From messy baby play to keeping children visible at the beach, these Australian mums have turned familiar parenting frustrations into small businesses of their own.
Sometimes the best business ideas come from the everyday challenges of raising children. Whether it’s finding a practical solution to nappy-free playtime or making children’s clothing more suitable for outdoor adventures, these three Australian mums decided to create the products they couldn’t find.
Making messy play easier
When Jacqui Burton couldn’t find a suitable mat for her baby’s nappy-free tummy time, she created Rudie Nudie Designs. Her waterproof, machine-washable playmats are designed to make messy play easier, with bright patterns and larger options suitable for family picnics.
Standing out at the beach
Wondering why children’s wetsuits were almost always black inspired Sophie to establish Days in the Sand. Her range of brightly coloured children’s wetsuits aims to make little swimmers easier to spot at the beach or pool. While bright swimwear can improve visibility, close adult supervision around water remains essential.
Sun protection beyond the beach
For Ash, a mum of three, the challenge was finding comfortable sun-protective clothing that children could wear beyond the beach. Her solution was Sol & Tide, a range of everyday-style sun shirts advertised as UPF 50+, designed for everything from playground visits to childcare and family outings.
These three businesses have something in common: they began with a mum recognising a problem and deciding to do something about it. And sometimes, a solution created for one family turns out to be useful for many others.
GET READY FOR SUMMER WITH THESE GREAT GIVEAWAYS
CHILDMAGS are giving away THREE (3) fun outdoor children’s items, just in time for summer:
Rudie Nudie: Australia’s first machine washable, waterproof playmat designed by a Mum who needed a solution to nappy-free play time and messy play. The play mats and picnic rugs come in a range of gorgeous, bright designs. https://rudienudiedesigns.com/
Giveaway One: 1x Rudie Nudie picnic rug RRP $159
Days in Sand: Range of high visibility wetsuits, ensuring children are safe in the water. Designed by a Mum who wanted to keep an eye on her children around the water and couldn’t understand why children’s wetsuits were almost always black. https://daysinthesand.com.au/
Giveaway Two: 1 x Days in the Sand Wetsuit (from $99.95) ;
1 x Days in the Sand Bucket Hat RRP $34.95
Sol & Tide: Australia’s first range of UPF 50+ sun shirts that are designed for every day wear. These shirts are made with buttery soft fabric, that is stain-resistant and quick drying. Perfect for park plays, the beach, pool, the shops, daycare or the cafe. https://solandtide.com.au/
Giveaway Three: 2 x Sol & Tide UPF 50+ sun shirts RRP $129.90
GIVEAWAYS OPEN TO AUSTRALIAN RESIDENTS ONLY
📅 Entries close: 19th November 2026 at midnight
