04 Sep Report finds a surprising resurgence of Board Games in the digital era
Spin Master, a global children’s entertainment company, has conducted research in collaboration with TotallyAwesome to explore the renewed popularity of board games in fostering face-to-face interaction, emotional intelligence, and countering digital overload for improved mental health.
“We are thrilled to see that board games are making a comeback as a favourite pastime for families,” said Geoff Oliver, Spin Master’s Marketing Director. “Our research shows that board games are helping families connect, bond and make memories together. As a company that is dedicated to creating play experiences that inspire joy, we are committed to designing board games that are fun for the whole family and that bring people together in new and exciting ways.”
Key Findings from the Report:
Board Games’ Resurgence: Board games have made a comeback as a social activity, ranking among the top three preferred activities for rainy days alongside watching movies/TV shows and playing video games.
Addressing Digital Overload: With concerns about the impact of digital media on families, many parents seek alternatives to decrease screen time and encourage social interaction. Board games provide healthier family interactions, fostering stronger connections.
Power of Face-to-Face Interaction: Board games are favored by a wide age range, with a growing trend among older individuals due to the desire for more meaningful face-to-face interactions in a digital age.
Family Connection: Board games serve as family events, creating opportunities for bonding, teamwork, and learning good sportsmanship and rules. Parents initiating board game time is appreciated by children, promoting a sense of belonging.
Emotional Intelligence: Board games promote cognitive and social development, offering cognitive engagement, problem-solving, and conversation. These experiences lead to cherished memories and new family traditions.
Escaping Digital Fatigue: Board games offer a refreshing escape from constant digital connectivity. They encourage interaction, strategic thinking, and teamwork, allowing players to unplug, unwind, and focus on the present.
Nostalgia: Nostalgia plays a significant role in the resurgence of board games. Players seek to recreate childhood experiences and reconnect with their roots through classic and modern games.
Innovation in Gameplay: While classic games remain popular, there’s a growing interest in interactive options that offer dynamic and engaging experiences. Games like Jumanji and Hedbanz combine strategy, creativity, and collaboration.
In the digital age, the revival of board games offers a powerful way to enhance mental health, strengthen social bonds, and provide a tangible means of slowing down and enjoying the present moment. Board games serve as a bridge between generations, connecting families through meaningful shared experiences. As the landscape of board games evolves, players seek immersive and engaging gameplay that fosters collaboration, communication, and lasting memories.
Amid the overwhelming pace of modern life, board games offer a chance to pause and savor quality time with loved ones.