Australian parents are increasingly relying on social media and AI-powered tools to guide their health decisions, as rising costs and busy family life make traditional care harder to access.

New national research shows parents are more likely than non-parents to trust, act on and even spend money based on health advice they see online—raising concerns about misinformation and a lack of professional oversight.

The shift reflects a broader reality for families: when GP appointments are expensive or hard to secure, digital advice can feel like the easiest option.

Why parents are turning to social media for health advice

For many mums and dads, scrolling for answers has become part of everyday life. Short videos, quick tips and influencer recommendations offer instant information—often at no cost.

The research found:

• Nearly 4 in 10 Australians believe bite-sized online health content helps them make healthier choices
• More than a third have changed a health habit based on social media
• 3 in 10 have purchased a health product influenced by online content

When it comes to mental health, digital platforms are also playing a growing role. Social media is now being accessed almost as frequently as GPs and psychologists for support, alongside family and friends.

Cost-of-living pressures are a major driver. One in three Australians say rising costs are affecting their ability to make healthy choices—from buying fresh food to accessing preventative care.

The risks of ‘Dr TikTok’

While online advice can be helpful, experts warn it should never replace professional care.

Health content on social media is often:

• Unverified or oversimplified
• Driven by trends rather than evidence
• Lacking context for individual health needs

This can lead to poor decisions, wasted money, or even harm—particularly when it comes to children’s health or ongoing conditions.

There are also growing concerns about the influence of global “wellness” trends and the rise of AI-generated advice, which may sound convincing but isn’t always accurate.

Parent takeaway: how to use online health advice safely

✔️ Use it as a starting point – not a diagnosis
✔️ Check the source – look for qualified health professionals
✔️ Cross-check information with trusted sites or your GP
✔️ Be cautious of products promoted by influencers

❌ Don’t rely on one video or post
❌ Don’t delay seeing a doctor if symptoms persist
❌ Don’t assume advice applies to your child or family

Digital tools are now part of how many families manage their health—and they can be helpful when used wisely. But when it comes to your family’s wellbeing, nothing replaces personalised advice from a trusted health professional.